Amy dives into a question that came up again and again at the Small Museum Association Conference—one that’s likely on your mind too.

Museums work hard to create engaging, meaningful experiences for visitors once they walk through the door—but what about before they even get there? A visitor’s journey starts long before they step inside your museum. It begins online—with your website, social media, and email communication.

Want visitors to fall in love with your museum, return again and again, and spread the word? In this episode of the Love my Museum podcast, Amy breaks down a proven PR strategy that builds museum loyalty and attracts new audiences.

If you’re not already doing quarterly planning at your museum, now’s the perfect time to start! In this episode, Amy talks about the best practices for quarterly planning for your museum. She also gives listeners three other things that can be looked at every quarter. It’s one of the best ways to make sure your museum doesn’t just survive—but thrives.

Amy shares habits for creating a supportive work environment, streamlining planning, building effective workflows, and practicing consistency to make these habits stick. 

Amy shares stories from her solo trip to London last holiday season where she visited new museums and celebrated milestones.

Amy chats with Mary Zell Galen, an Architectural Survey Data Analyst at the Maryland Historical Trust. Mary Zell shares her journey into the museum field and offers practical advice for anyone aspiring to build a career in museums or historic preservation.

Amy talks with Kira Pogge Brewka, founder of Kira Pogge Creations and host of The Authentic Communicator podcast. Kira shares her insights on developing genuine communication strategies that resonate with audiences and enhance storytelling.

The holiday season is a great time for museums to create special memories for their staff, their visitors and their community. In this episode, Amy shares ideas that you can use to make this time of year special at your museum.

The 2025 Love my Museum Planning Calendar is here! In this episode, Amy talks about why she created the calendar and walks you through how to use it.

In this episode, Amy shares her top 10 takeaways from the Momentum Weekend Workshop, her favorite conference of the year.

In this episode, Amy talks about momentum and finding momentum in your career. She tells a story about a pivotal moment in her career and how she found the momentum she needed through a conference and an amazing supportive community.

In this episode, Amy shares her top 10 public relations quotes and what museums can learn from them. 

In this episode, Amy shares the 10 things you need for a successful “Plan Your Visit” page on your museum's website. This page is often your visitors' first experience with your museum and you want to make a good impression.

Amy shares the question she is asked the most by museums and the answer. 

In this really short episode, Amy walks you through a Do-it-Yourself communications audit for your museum. Doing a communications audit will give you that birds eye view of all of the places you use your brand messaging for your museum.

Today Amy is talking about media relations at your museum. She gives her best tips and talks about what she has learned after doing media relations in museums for 30 years.

In this episode, Amy tells the story of her first summer at a museum how her co-workers helped her with homesickness, and how they did a summer reset for fall. She shares 8 Summer Vibes tips for your summer.

Amy welcomes her first podcast guest, Tacey Atkinson of Customers First. They talk about the connection between employee attrition and customer retention. Tacey shares her tips for creating a customer-centric culture and how it can benefit your museum.

Amy talks about the importance of a brand, especially brand messaging. The words you choose to represent your museum will tell the world what they can expect from your museum.