The podcast where Amy reveals how to make your museum more lovable than ever.

How do you get visitors through your museum doors? How do you keep them coming back and better yet, bringing a friend? How do you help them fall in love with your museum? 

As a museum professional, I know the day-to-day phone calls, meetings, and urgent needs can leave you being reactive instead of proactive when it comes to connecting with potential visitors. What if you could proactively set up good internal and external communications habits that led to happy visitors and happy employees—without all the chaos?

I’m your host, Amy Kehs, a brand strategist and communications expert for museums. Over the last 30 years, I have worked for some of the most renowned and well-loved museums on the planet. On this podcast I'll share my process for establishing proactive communication at your museum, both external and internal. All it takes is one person to create change—you. This podcast is for anyone that works in a museum because we all have the same goal…to help people to love your museum!

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Ep. 36 — Where Everybody Knows Your Name

Amy explores the real secret to increasing museum attendance, and it’s not about one-time visits. It’s about building loyalty. Offering actionable advice from her ebook, Amy guides listeners through how museums can become places where visitors feel known, valued, and eager to return. She shares how to map the visitor life cycle and offers a practical prompt to help museums move from chasing numbers to building lasting relationships.

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Ep. 35 — Summer Book Club Kickoff

In this episode, Amy kicks off the Love my Museum Summer Book Club; a special podcast and email series built around her free ebook, Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.

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Ep. 34 — From One-Time Visitor to Lifelong Fan

Getting people through your museum’s doors is important, but getting them to come back is essential for sustained growth. In this episode, Amy shares ideas to increase repeat visits through smart engagement, meaningful perks, and intentional communication. You’ll come away inspired and ready to make small changes that can lead to a big impact on your museum’s attendance and visitor loyalty.

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Ep. 33 — Top 10 Media Relations Questions (Part 2)

Working with the media can seem intimidating, but it doesn’t have to be. In part two of this two-part series, Amy answers five more of the most common questions museum professionals ask about media relations. This episode is full of practical tips to help you feel more confident and ready when it’s time to connect with the media and share your museum’s story.

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Ep. 31 — Celebrating One Year of Podcasting!

It’s the first anniversary of the Love my Museum podcast! In this episode, host Amy Kehs reflects on the past year, shares how the show started, highlights favorite moments and most popular episodes, and gives a sneak peek of what’s coming next.

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Ep. 28 — How Strong is Your Museum’s Digital Presence?

Museums work hard to create engaging, meaningful experiences for visitors once they walk through the door—but what about before they even get there? A visitor’s journey starts long before they step inside your museum. It begins online—with your website, social media, and email communication.

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Ep. 26 — Looking at the next 90 Days

If you’re not already doing quarterly planning at your museum, now’s the perfect time to start! In this episode, Amy talks about the best practices for quarterly planning for your museum. She also gives listeners three other things that can be looked at every quarter. It’s one of the best ways to make sure your museum doesn’t just survive—but thrives.

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Ep. 23 — Featuring Mary Zell Galen

Amy chats with Mary Zell Galen, an Architectural Survey Data Analyst at the Maryland Historical Trust. Mary Zell shares her journey into the museum field and offers practical advice for anyone aspiring to build a career in museums or historic preservation.

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Ep. 21 — The Holidays at Your Museum

The holiday season is a great time for museums to create special memories for their staff, their visitors and their community. In this episode, Amy shares ideas that you can use to make this time of year special at your museum.

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Ep. 18 — Finding Your Momentum

In this episode, Amy talks about momentum and finding momentum in your career. She tells a story about a pivotal moment in her career and how she found the momentum she needed through a conference and an amazing supportive community.

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