Your museum matters.
Simple, repeatable, proven communications frameworks for your museum.
The world needs your museum.
The work you do is important. But you can’t keep running like this.
There’s too much to do, and it all feels urgent.
Luckily, there’s a way to streamline your efforts and actually enjoy your museum again.
Hi! I’m Amy Kehs.
I love museums.
My first job out of college was at the Smithsonian’s National Air and Space Museum. Since then, I’ve worked for some of the most renowned and well-loved museums in Washington, D.C.
I want your museum to thrive in the next century.
My simple, repeatable framework will help you attract more visitors and encourage them to come back again—without adding more to your plate.
I live in Crofton, Maryland with my husband, daughter, and son. I’m a proud Naval Academy sponsor Mom. When I’m not exploring museums, I’m either out for a walk, planning my next trip, or enjoying my collection of fountain pens.
Communications expert.
Podcaster.
Museum fanatic.
As Featured In…
Guest Lectured…
Spark Creativity with dynamic talks and interactive workshops
Memorable, actionable presentations tailored to museum professionals, by a museum professional
Love my Museum
How to get visitors through your doors and come back and bring a friend.
Media Relations Made Easy
Simplify media relations, build strong press connections, and boost your museum’s visibility with practical tips and strategies.
Brand Messaging
How to build your museum’s brand so that it attracts lifelong fans.
Media Training For Your Team
Equip your team with the confidence and skills to handle media interviews effectively.
Museums Amy Loves
As someone who’s visited countless museums, it’s impossible to list all of my favorites. But, here are four that are near and dear to my heart and that I love returning to again and again.
I’m confident you’ll love them, too.
Smithsonian’s National Air and Space Museum
Washington, D.C.
This was the first museum I worked in, so it’s my first love. I love the collection and the stories the museum tells of human ingenuity, adventure, and discovery.
San Diego Zoo
San Diego, California
Zoos are museums too! The San Diego Zoo is a prime example of great brand messaging. The staff shared key messages all day, making us not only enjoy the experience but also deeply connect with their conservation mission. By the end, we weren’t just in awe of the animals—we were cheering for them!
Colonial Williamsburg
Williamsburg, Virginia
Visiting Colonial Williamsburg as a child is probably one of the reasons I love museums and tourism. Walking through the streets feels like stepping into a time machine, where history comes alive in the most immersive way.
The Charles Dickens Museum
London, England
A new favorite! I just visited it last year during my epic museum trip to London. I love it because it presents a unique and personal glimpse of his life in Dickens’ actual London home. What makes the experience even more special is the kindness and enthusiasm of the staff.
Getting started is the simplest thing you’ll do today.
Step 1.
Clarify your museum’s vision and goals.
Step 2.
Get a simple, repeatable framework.
Step 3.
Visitors and staff-including you-fall in love with your museum.
Fall back in love with your museum.
It’s time to work with an experience museum pro who gets it.
No time-wasting worksheets or ice-breaker activities are involved.
Pinkie promise.
