Ep. 29 — What I Heard at the Small Museum Conference
In this episode, Amy dives into a question that came up again and again at the Small Museum Association Conference—one that’s likely on your mind too. She breaks down why it matters, what might be holding museums back, and simple steps you can take to tackle it head-on.
Key Takeaways:
Getting visitors through the door is essential, but getting them to return and bring a friend is how a museum thrives.
Small museums don’t need huge marketing budgets to grow—A great visitor experience leads to word-of-mouth public relations, which is more powerful than a large advertising budget.
Following a strategic framework helps museums focus on what truly moves the needle instead of wasting time on scattered efforts.
Thoughtful, sustainable strategies—not just quick fixes—are key to long-term success.
