Tips for making your museum a magical place during the holiday season.

Museums play a unique role in their communities, not just as cultural and educational hubs, but also as valuable partners in building a more connected, vibrant town. Here are some practical strategies museums can use to partner with local neighbors, promote each other’s events, and encourage community engagement.

Introducing the 2025 Love my Museum Planning Calendar—an easy-to-use tool designed to make your museum's yearly planning more strategic and enjoyable.

Here's my list of five must-read public relations and marketing books. This collection might have been written for other industries but they can easily be adapted for museums. These essential reads will empower your museum to connect with audiences, enhance your brand, and drive engagement.

If you're looking for ways to maximize your content and reach new audiences without creating everything from scratch, content repurposing is the solution. At the Momentum Weekend Workshop, I learned some fantastic tips from repurposing expert Jeff Sieh—who showed us how to turn a simple set of Legos into multiple different creations, just like how you can transform your content into various formats. Read on to discover practical strategies to repurpose your content effectively and keep your audience engaged across all platforms.

Let’s define some of the major building blocks in your brand messaging. These are the essential elements that make up the words of your brand.

Crafting a compelling brand identity requires thoughtful collaboration and research. It’s about building a relationship with your audience, much like making a new friend.

Why is a museum’s brand important? Why should a museum have a brand designer? I interviewed Lindsay Williams, the owner of Lindsay Williams Design, to answer these questions.

Top tips for identifying your ideal customer

These are the 5 hats of a museum communications dream team. Depending on the size of your museum and the number of jobs in your organizational chart, the number of people that do these jobs can vary.

The two keys to help your museum stay “on brand” are creating a brand kit and convincing museum staff to use it.

How do you prepare your staff for media interviews? These top tips are taken straight from the media training that I do with clients.

These best practices for your museum's media list will help you start building good relationships with the media.

Smart ways to think about email marketing for your museum.

“Do what you do so well that they will want to see it again and bring their friends.” I love this quote by Walt Disney so much because it really embodies everything I know and believe about Public Relations, Brand Messaging, and Communications. A great visitor experience at your museum starts by focusing on wayfinding, clear communication, and creating an experience that visitors will want to share with others.

Every museum website should have an easy to find “Plan Your Visit” page. You don't want to frustrate visitors before they even get to your museum. So, for those visitors that are trying to plan things, make it easy for them. Here are 10 Things for the “Plan your visit” website page for your museum.

Each visitor completes four phases of a visitor journey with your museum. Making this journey as consistent as possible for every visitor is key. For each phase, write down some thoughts and create a “map” of your visitor's journey with your museum.

There are three ingredients to my proven process that I use in my suite of services called, “Love my Museum.” They are brand messaging, visitor experience and media relations.

What is the secret that every brand strategist knows? Your brand is more than just a logo – it's a representation of your museum's values and personality. Your brand communicates to your potential visitors who you are and what they can expect from you.

If you want to have authentic Messaging you need three things: Clarity, Consistency and Confidence. I believe that these “3 Cs” are the keys you need to unlock authentic messaging for your museum. Let’s talk about Confidence and being visible.