Creating a Consistent Message
If you want to have authentic Messaging you need three things: Clarity, Consistency and Confidence. I believe that these “3 Cs” are the keys you need to unlock authentic messaging for your museum. Let’s talk about Consistency and the Marketing Rule of 7.
Creating Clear Messaging
If you want to have authentic Messaging you need three things: Clarity, Consistency and Confidence. I believe that these “3 Cs” are the keys you need to unlock authentic messaging for your museum. Let’s talk about Clarity…
Communications 101
What’s the difference between Marketing, Advertising and Public Relations? Read my Communications 101 lesson here.
Audit Your Brand Message
What is a Brand Message Audit and why do you need one? A brand message audit gives you a necessary birds eye view of the words you’re putting out into the world and the voice that is being used to do that.
Giving Back at Work
The holiday season is the season of giving. During this hectic time of year, in the midst of buying gifts and attending holiday parties, it is a great practice to also take time to give back to others. Make this season of giving an annual ritual at work as well.
Giving Thanks at Work
“We must find time to stop and thank the people who make a difference in our lives.” --John F. Kennedy
November is the month of giving thanks. Many Thanksgiving tables across the country will ask, “So, what are YOU thankful for?” And while this is when we tend to give thanks for the things on the table, the people sitting around the table, and the other blessings in our personal lives, we don’t often think about giving thanks at work too. November is also a good time to show gratitude for the people in our work lives like mentors, co-workers, supervisors, clients and partners.
Creating a Brand Voice for your museum
There’s a lot of noise out there in the world. I mean a lot. People are bombarded with words…words…words. But fear not! I’m going to tell you a secret and hopefully by the time you’re done reading this you’ll have a leg up when it comes to being heard in a noisy world.
Why You Need a PR Pro
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” --Lee Iacocca
When promoting your museum you have a lot of choices of how to spend your money and your time. Let’s talk about why you get more bang for your buck with Public Relations and why you need a PR Pro.
