Simplify Your Messaging
“Simplify, simplify, simplify.” —Henry David Thoreau
Simplifying your messaging is a good thing. Here’s why:
Simple is clear. It is easier for everyone to be on the same page when the words are clear and concise.
Simple gets to the point quickly. It’s a noisy world out there and you have just seconds to attract someones attention.
Simple is less and when you’re trying to communicate with your potential visitors, less is more.
Simplifying your message helps to establish your expertise. If your key messages are helping to establish the “one thing” you want to be known for there is no confusion. No one asking “So, what is it that you do again?”
Simple is easy to remember. If your visitors can repeat your messages for you when you’re not even in the room that third party endorsement is worth more than any advertisement. That’s PR gold right there.
Simple creates traction. It’s a noisy world out there. To be a good communicator you need to reuse and repurpose your messaging. One of the oldest rules of marketing is the rule of 7 which says that your audience needs to see your marketing message at least seven times before they buy from you. You’re asking visitors to use their most precious commodity when they spend time in your museum, their time.
Simple is easy to scan. Most people don’t read, they scan. They are attracted to words that are in an easy to read format like bullet points or this numbered list right here. ☺️
“But Amy, I have so much to say!” I know, there will be time for that. But first, choose 1-3 key messages and focus on those. Make sure your messages are clear, consistent and confident. Want to learn more?
I teach a lot about brand messaging with the lovely museum people on my email list. Click the link below to join:
