Building Your Comms Dream Team

During my consulting package, I take clients through the steps to build a better, stronger Communications office for their museum. Depending on the size of your museum and the number of slots in your organizational chart, the number of people that do these “jobs” can vary. Think of each of these as being a different hat. Depending on the size of your team, some people may need to wear more than one hat. Knowing though what each hat does can help develop clarity, consistency, and sanity for what needs to be done and who should be doing it.

Communications Strategist:

This is sometimes the “Director of Communications” position. It can also be a consultant like me. This role is to look at the big picture and the overall strategy of the external communications for the museum.

Digital Marketing:

This job manages the website content (including long-form content such as a blog or YouTube channel), manages the email marketing and also works closely with the designer and social media strategist so that links and content are updated in a timely fashion to what else is going out into the world.

Media Relations:

Also known as a Public Affairs Specialist or Public Information Officer. This job is to manage and nurture the relationships with the press. In addition to being reactive, they should be proactively planning press releases, putting out a monthly media calendar of events and organizing press previews and other press events.

Social Media Strategy and Management:

In today’s world of social media, this is a 24-7 job. Working with the other team members and curatorial staff, this person is in charge of strategy, content, scheduling and responding to comments on the social media feeds.

Designer:

Keeping your visual brand consistent is very important. Finding a designer who can create a brand system is key. Once they have that system in place, they can also create various templates for your staff that will help them do their job.

Once your dream team is in place, start compiling metrics. Record your museum’s metrics every Monday morning. Having measurable data so that your office can monitor trends as well as share with other departments is really important. Want to learn more about my consulting package and how you can get a Dream Team for your museum? Click the button below to schedule a call: