Get visitors to return
again and again
Streamline your communications and restore your sanity with a simple,
repeatable plan designed by a seasoned museum pro
You need people to talk about your museum
For many museums, it can feel like no one knows their museum exists.
Yet there’s too much to do, and it’s all important.
Endless to-do lists
High staff turnover
Low visitor numbers
More stress & burnout
Attract more visitors
with less staff burnout
Consulting designed to help you implement a simple, repeatable, proven plan tailored to your museum in as little as six months.
Your museum deserves to thrive.
With my background working with some of the most renowned and well-loved museums in Washington, D.C. for more than 30 years, I know how to combine messaging, customer experience, and media relations to attract more visitors who will fall in love with your museum.
The good news? You don't have to figure this out alone.
With my proven 3-phase plan, you'll go from burnt out and frustrated to encouraged and energized.
It's time to create a museum where visitors come often and happy staff stays.
a proven plan for
Creating loyal visitors who frequent your museum
(and bring their friends too)
Phase 01: Evaluate + Recommend
Done For You | Month 1
Sometimes we can’t see the forest for the trees. In this first phase, I will do a complete evaluation of your museum’s external and internal communication strategies.
The director and I will meet for 90 minutes to talk through all aspects of your museum. I’ll also meet with your staff so I can understand all of the inner workings.
At the end of this phase, I’ll present a report and recommendations for a holistic approach to improving your museum so that it’s a place your community loves and a place your staff love to come to work every day, too.
Deliverables
* 1 x 90-minute Zoom intake session between museum director and Amy
* 1 x Comprehensive communications evaluation
* 1 x done-for-you Love My Museum Report and Recommendations
* Additional meetings as necessary depending on staff size
Phase 02: Design + Build
Done With You | Month 2-4
Taking the recommendations from the report and my proven frameworks, we’ll design a bespoke plan for your museum that is as unique as you are.
As we develop the plan, you’ll get access to my templates and resources as we build an online museum hub. The plan that we design and build is tailored for your museum.
Deliverables
* 2 x 60-minute Zoom sessions with Amy each month
* Goal setting + action items Google Doc to outline goals, set action items, promote accountability, and measure success
* Bi-weekly check-in emails to review action items for weeks we don't meet
* Monday - Friday Voxer support for the Museum director for one-off questions to keep you moving forward
* Communications Hub build includes templates, methods, Standard Operating Procedures, trainings, timelines and more
*Communications Channel (Slack) for the team, if needed
Phase 03: Execution + Support
Do It Yourself with me as your guide | Month 5-6
The simple, clear, repeatable plan is ready for you to put into action!
While other consultants would leave you at this point, we continue our work together so that I can help you implement the new habits and strategies together.
You’ll continue to have bi-weekly calls as well as a way for you to ask questions and get support in between calls.
Deliverables
* 2 x 60-minute Zoom sessions with Amy each month
Investment
Your Time
Phase 01 (Month 1) requires little of your time outside of calls with Amy.
Phase 02 (Months 2-4) requires the biggest investment of your time because we'll be setting up new systems, habits, and protocols. Plan on dedicating at least 5 hours per week to our work together.
Phase 03 (Months 5-6) requires much less of your time because your new ways of working will have become habit. Set aside about 2 hours per week for our collaboration.
Financials
Investment: $12,000 for 6 month partnership. Payment plans are available.
How to get started:
Simply book a discovery call and fill in the application to see if your museum and your staff is a good fit for this expansive work.
Set your museum up for long-term success
“One of Tephra ICA's core values is to 'lead with curiosity and care.' Amy embodies both of those principles by taking the time and consideration to truly learn who the organization is and going the extra mile to make sure we were set up for success not only while working with her, but also as we move into the future.”
—Jaynelle Hazard, Director, TEPHRA ICA
Getting started is simple.
Step 1
Clarify your museum’s vision and goals
Step 2
Get a simple, repeatable framework
Step 3
Visitors and staff-including you-fall in love with your museum
You deserve to be supported in your work.
With a clear plan, you can streamline staff efforts, delegate tasks to junior employees or volunteers, and create an unforgettable visitor experience.
Don't wait until next quarter or next month.
It's time to work with an experienced museum pro to get the support you need and start falling back in love with your museum today.
FAQs
Frequently Asked Questions from savvy museum staff
-
I work with museums of all sizes, including, but not limited to:
● Zoos & Aquariums
● Historic Homes
● Science Museums
● Children’s Museums
● Art Museums
● Nature Centers
● History Museums
● Sculpture Gardens
If you’re not sure if your site is considered a museum, don’t hesitate to reach out.
-
No. I’m here to guide you and share my museum experience and communications expertise.
I’m not replacing any of your staff. I’m here to work alongside you to help you set up new ways of working that feel like you and help you fall back in love with your museum. If you’re looking for hands-on implementation support, reach out via email to check availability. -
There aren't many people like me who work only with museums. I don't think there is anyone like me doing this type of work with museums. (Trust me, I've googled it! If you do know of someone please let me know, I'd love to say hi to them!)
Most public relations consultants are public relations consultants first and work with museums second. I worked in a museum first, and museums are my true love.
Other consultants come in, work on a project, and leave. My goal is to leave your museum better than I found it so you can increase visitor numbers, secure funding, and enjoy your work. -
Yes, we can continue Phase 3 as long as you’d like.